Color

Our colors shape the look and feel of Aeropay, creating an approachable and reliable presence wherever they appear.

Core

Aeropay’s core color is our signature Aero Blue (Aqua 700), which should take the lead in all designs.

Aqua 700 (core)
Hex:
#123123
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Secondary colors + shades

Once the brand is clearly established, secondary colors can be used to add variety and depth.

Royal 950
Hex:
#1b3fab
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Royal 800
Hex:
#254fc4
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Royal 700
Hex:
#3e68dd
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Royal 600
Hex:
#5c83ee
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Royal 500
Hex:
#7b9eff
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Royal 200
Hex:
#dae4fe
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Royal 100
Hex:
#ebf0fe
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Royal 050
Hex:
#f5f8ff
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Aqua 950
Hex:
#0c7485
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Aqua 900
Hex:
#0d97a9
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Aqua 800
Hex:
#0ebacc
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Aqua 600
Hex:
#3fe6f4
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Background and text

Aeropay’s New Sky Blue is the go-to background color, offering a clean canvas that isn't stark white.

Text should always be high contrast, use Off-black for text on light colors and white on darker colors.

Dark Grey
Hex:
#343647
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Off Black
Hex:
#0B0B0B
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New Sky Darker
Hex:
#F6FAFA
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New Sky Blue (core)
Hex:
#FAFFFF
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